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Business promotion methods are constantly changing. In 2024, there are many trends that are hopelessly outdated and can even cause customer churn. If you don’t want to lose your audience and reduce conversion, read the anti-trend rating from Perfluence, or better yet, print it out and hang it in your office to constantly check your sites for anti-trend content.
Top 7 antitrends of 2024
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Imposing
Modern buyers associate intrusive sales exclusively with poor service. If you bother a client
wordpress web design agency every day and offer something, then 100% that such a company will soon end up in spam and there will be no more orders from the buyer.
The main signs of imposition:
the seller independently makes a conclusion for the buyer, insisting on the purchase of a specific product;
constant reminders, if a person has looked at the product even once, they call him endlessly and push him to make a purchase
The company manager doesn't know how to conduct a conversation: he doesn't listen and constantly interrupts the client.
These are just a few signs that a company will soon lose all its customers. Try to forget about pushy sales. Each buyer should be sure that he makes an independent choice.
Lack of social activity
An active social position is trending now. Perhaps a small online store is not able to become a sponsor of an orphanage, but it can refuse plastic packaging. The main thing is to clearly express and present your contribution to a certain cause, for example, a store can donate a certain percentage to a charity or an animal shelter.
Other people's pictures
For a long time, it was popular to post images from stock sites. Naturally, in advertising of different directions, one could find identical images that caused the wrong associations. Clients may leave, believing that a company that is unable to create its own unique content is most likely dishonest.
On a subconscious level, visual perception helps to remember a specific store, product layout, etc. And recently, Russian lawyers have learned to find non-unique content using neural networks and roll out pre-trial claims for hundreds of thousands of rubles to companies that used non-unique photos for commercial purposes.
The design of the website, social networks and advertising should be based on unique images and have a recognizable style. It is not forbidden to post photos of products from the manufacturer's website, especially if there are 500 or more items. The remaining sections of the online store should be completely unique. In extreme cases, purchased from a photo stock.
Unnatural reviews
Custom reviews became an anti-trend back in 2021. You don't have to be a super internet user to detect the unnaturalness of a review. The abundance of positive reviews and laudatory lines immediately give it away. Therefore, it is not surprising that the store is losing its reputation and customers are distrustful of it.
It is better to encourage customers to leave real reviews. There are several tools for this:
competition for the best review;
bonuses or gifts for posting reviews;
attracting a blogger or reviewer, giving out a free product and compiling a video review of it.
Natural reviews and video reviews really attract visitors to the site and encourage them to buy products.
SMS mailing
Advertising messages via SMS are a thing of the past. If 10 years ago this form of communication with consumers was relevant, now it has become completely useless. Consumers most often regard such messages as spam, so they do not even read them and block the sender. In general, SMS are not very convenient, it is not always possible to follow a link, you cannot insert a picture into it and you cannot write much text.
For the company, such mailing is also not interesting. It is impossible to track how many people came to the store after the message. Therefore, it is better to send mailings through push notifications and in modern messengers. Although here you need to be careful. It is better to send messages only to the target audience, and not very often, so as not to fly into the spam folder.
Cold calling
In 2024, cold calling does more harm than good. Outdated databases are often used for calling, and most subscribers are not interested in listening to advertising. Persuasion to buy something over the phone only causes irritation.
The caller knows absolutely nothing about the status and marital status of the client, what he is interested in. Therefore, other people's numbers are usually blocked or people simply do not pick up the phone. In addition, cold calls are associated with scammers.
TV advertising
This trend has lost its relevance a long time ago. It cannot be said that such advertising does not bear fruit. But this rule only works in relation to some areas of business. Large companies that care about their brand and constantly strive to be in the audience's field of vision can advertise on TV.
Of course, all of the above can also give positive results in some individual niches for a narrow audience. But in general, these methods have already been developed to the end and cause negative emotions in the audience. Do not forget that advertising trends are constantly changing. Therefore, the main rule is to focus on the target audience. Consider everything, from age to consumer interests. And constantly try new promotion channels, discard ineffective ones.
And, of course, you shouldn't get hung up on just one promotion channel. You need to study all the channels that your competitors use and choose 4-5 platforms and channels that you can evaluate after launching a test campaign. Promotion is a long process and it will take time to achieve success in this area.
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發表於 17:35:10