This is how most people search for local businesses

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But if you're offering a service. You probably should still create an about it page. As it'll be useful to visitors — including those who found you by googling broad terms like "Plumber. " people considering this fact. You might ask: why bother checking search volume? The answer is simple: so you know which pages to prioritize for your local seo efforts. How to find local search volume? It depends on whether you want to see implicit keywords or explicit keywords. A concept explaine in this 2013 video by will critchlow and tom anthony find search volume for hidden keywords implicit local keywords are keywords for which searchers look for local results without mentioning their location in the search query.

For example: plumber boiler replacement radiator installation  France WhatsApp Number Data without a doubt. After all. Why go to the trouble of typing "Plumber in new york city" when you can simply type "Plumber" and get the same result? But there is a problem: if you examine search volumes for cryptic keywords in keyword analysis (or any third-party keyword research tool ). The estimates apply to the entire country. This is not very useful for local seo as we nee to know how many people are searching for these implicit keywords in the areas we serve. How can we find this information? It can be said that google keyword planner is the best tool in this regard.

The process is as follows: visit google keyword planner select the "Get search volume and forecasts" option paste hidden keywords/services change location to service area now you can see hidden local keywords within the average monthly search volume in your area. Find search volume for explicit keywords explicit local keywords are keywords that searchers explicitly reference to your location. For example: plumber in nottingham (plumber in nottingham) boiler replacement nottingham (boiler replacement nottingham) nottingham radiator installation (nottingham radiator installation) if you find that implicit searches for some of your services have no local intent. You can add a location modifier here to turn them into explicit searches. For example. An implicit search for "Worcester boiler" has no local intent.